Keyword research goes beyond simply driving traffic to your website. It also serves as a valuable tool for gaining insights into your customers’ preferences and demands, indicating any shifts in market conditions or emerging trends. By monitoring the keywords people are typing into search engines like Google, we can gain valuable intelligence about what your customers are really looking for. This information can guide your business decisions, enabling you to provide the most sought-after products and services in your sector.

In the process of conducting keyword research, we analyse the results to determine which keywords are most likely to result in a sale. By identifying these keywords, we can optimise your website and content to ensure that your business appears prominently in search results when potential customers use those specific search terms. Our experience has shown that highly specific and focused search terms tend to have a higher conversion rate. This is because users conducting specific searches are more likely to have a clear intention to make a purchase. On the other hand, vague searches often indicate that users are in the research or browsing phase, making them less likely to convert into customers. By focusing on targeted and specific keywords, we maximise the chances of attracting customers who are ready to make a purchase.

Another advantage of finding niche and specific keywords is that large companies with substantial budgets often dominate the top spots for the most common general keywords in your industry. Attempting to compete with these industry giants for these highly competitive search terms can be a challenging and futile endeavour for small and medium-sized businesses. However, by identifying and ranking highly for less competitive keywords that are still widely searched for, small and medium-sized businesses can carve out their own space in the online market and gain a competitive edge.

This is where our extensive experience of working with small to mid-sized companies shines. We have a proven track record of finding the less obvious, yet still widely searched for, terms and phrases. By targeting these niche keywords, we drive traffic to your website and generate high-quality inquiries that have a higher chance of converting into sales. Our tailored approach allows us to identify the keywords that are most relevant to your business, industry, and target audience, ensuring that your SEO strategy aligns with your specific goals and yields tangible results.